Advertisers may seek compensation, but don’t expect a wholesale breakup, says leading antitrust expert.
| Since the Google antitrust trial began Sept. 12 — exactly a month ago today — a range of testimonies have painted a picture of the search giant’s dealings with advertisers and various other tech giants. And while the case is far from over, what if Judge Amit P. Mehta rules in favor of the U.S. Dept. of Justice? Additional coverage: Professional publishers took different paths to growth within their events businesses this year. More in this Digiday+ Media Briefing. A year after its acquisition of data platform Maru, Stagwell Marketing Cloud’s The Harris Poll unit is putting the tech expertise of Maru to good use by rolling out a suite of AI-based research products, dubbed Harris Quest. A Black-owned publisher’s head of digital weighs buying traffic to fulfill sponsorship goals, but is afraid of being labeled as an MFA at a time when referral traffic is already on the decline. To boost viewership around NFL games, events and content, the league is expanding its formal program to recruit college players to be its marketers. In this Digiday+ Research Briefing, we examine how Pinterest is pitching itself to advertisers, despite receiving less investment from marketers than other social platforms, as seen in recent data from Digiday+ Research. Other things to know about BMW, Soylent, NBCUniversal and Pinterest are finalists for this year’s Greater Good Awards. Check out the full announcement here. With viewer attention vital to driving engagement and maximizing the ROI of campaigns, advertisers focus on contextual-driven campaigns as a more effective and respectful way to engage audiences. Sponsored by Channel Factory. B2B marketers are rewriting their marketing playbooks to stand out from their competitors by innovating around company structure, preferred channels and buyer communication. Sponsored by Eyeota. | | |
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