In order to be successful, modern marketers need the right knowledge, skills and mindset.
Knowledge and skills are fairly easy to define but mindset, rather less so.
Though it may be more difficult to pin down, Econsultancy research has shown that marketers see mindset as paramount. 74% of the 841 senior marketers we surveyed in 2020 on this topic agreed that mindset is more important to their success than experience or specific expertise.
So, what is a marketing mindset and how is its impact felt across an organisation? These are two of the questions addressed in Econsultancy’s report, The Marketing Mindset, which is free to download now.
Econsultancy’s Multi-Touch Learning™ model aims to help organisations accelerate sales growth driven by digital and ecommerce excellence, by providing multiple ways for marketers to access information and embed learning – from structured, personalised, cloud-based courses to team-based learning and snackable ‘in the flow’ quick access answers to real life questions that crop up while learning.
Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.
This quick guide looks at techniques for measuring digital marketing effectiveness in an increasingly customer-centric market, and discusses strategies for success amid technical and regulatory industry changes.
