Good Marketer, Marketers, and was last week busy?
For those of us celebrating Martin Luther King Day, and paying attention to arguably one of the most consequential Presidential (and Vice-Presidential) inaugurations in recent history, it was all about packing a full working week into the remaining time available.
For better or worse, I see the news cycle as a feature rather than a bug of working life going forwards. Many of us are at home; most of us are compelled to be online; and for some of us, at least, being aware of what’s happening in the world is part of the job. The ever-present availability of digital information isn’t new, but hasn’t it been intensified by the remote work environment, with its weird hours, and the constant peering into a digital window on the world?
Of course, there’s not going to be an inauguration (or insurrection) every week. But here’s a thought: if digital information overload is something you’re experiencing, how does it affect how you engage with your customers? Because you can be sure they’re experiencing the same thing.
Kim Davis
Editorial Director
