Data literacy is the ability to derive meaningful information from data, and to apply it in a business context. We look at the skills gap and the organisations trying to bridge that gap.
This guide has been created to help marketers either review their company’s existing ecommerce strategy or create an ecommerce proposition from scratch.
Today, Domino’s is the largest pizza chain in the world, having surpassed Pizza Hut in global retail sales in 2018. That's thanks in no small part to the firm's marketing genius.
Digital Transformation and the Role of Data Gain a better understanding of data within the wider scope of digital transformation and how data underpins businesses. We'll explore why digital transformation is needed; the role of data, including how it is made and used; the DaaS model; data strategy frameworks; and why transformation can fail.
Search Engine Optimisation (SEO) Best Practice Guide The value of proper SEO cannot be overestimated. Access our guide to discover everything you need to know about search engine optimisation, whether you work for an in-house client-side team, or for an agency.
The Google Possum 2.0 update is a change to Google’s local SEO algorithm which started impacting local search results at the beginning of November. We take a look at who it's targeting, how big it is and what steps to take if you've been affected in the local search results.
