John,
Boring but important.
That is the ingenious, very descriptive name of a section in The Week magazine.
It’s also how I described lead attribution in a recent article.
Questions about my poetic waxing and lead attribution itself led us to our most recent blog post – Marketing 101: What is lead attribution?
Read on to discover that even though attribution isn’t as exciting of a marketing topic as things like copywriting and branding, it can be extremely helpful (and maddeningly difficult to get right).
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
