Good morning, Marketer, you doubtless know what martech is. If you chose to subscribe to this newsletter, you’re already familiar with MarTech (that’s us) and you already understand that — whether you’re hands-on or supported by a marketing operations team — marketing technology has become a fundamental part of how you do the job. Nevertheless, we felt it incumbent on us to put down on (virtual) paper our understanding of the martech space, the martech stack and careers in martech. Here’s what we came up with. We’d be happy to take your comments: kdavis@thirddoormedia.com. Kim Davis Editorial Director |