| | What is predictive analytics and what are its main uses for marketers?
Increasingly, marketers are embracing the opportunities that artificial intelligence affords by processing data at scale to make better decisions.
Lizzy Hillier explains what exactly predictive analytics consists of, how it is applied in marketing and advertising, and how it can help the performance of key metrics. |
As people’s lives move online, marketers must not lose touch with reality
Jacob Colman, Strategist at M&C Saatchi, addresses the challenges that marketers face in gathering human insights in a post-Covid world. |
Why resale ecommerce is growing in the face of wider retail challenges
The growth of the online resale market was evident long before Covid-19 hit, fuelled by younger consumers turning their back on fast fashion for a more sustainable, affordable, and creative way to shop. |
Sponsored by LiveArea
Evaluating your commerce technology: A mosaic of opportunity – and why to act now
In the wake of recent global events, digital commerce has become the main route to market. However, many businesses are accustomed to one technology stack that rules everything, an ecommerce platform that stays for four or five years.
Today this is not the case. There is a need for greater agility, and adopting the right technology has never been more vital. |
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| Optimising the ‘digital shelf’
SPONSORED BY COVEO
19 November 2020 | 3pm GMT
How should businesses be optimizing websites for product discovery, visibility, merchandising and assortment? |
Econsultancy Live: Riding the Ecommerce Wave
1-2 December 2020 | Virtual conference
Discover what steps you can take to make the most of the ecommerce boom as we explore how to adapt to the opportunities and challenges that lie ahead. Early Bird passes are available now. |
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| Stay on top of 2021 - no crystal ball necessary |
To get your business ready for next year, now is the perfect time for you and your team to build digital, marketing and ecommerce skills and capabilities. Whether you need to close digital skills gaps, support your strategic decisions or need instant access to best practice, data and the latest trends, we’ve got you covered.
Navigate the entire digital landscape, through our wealth of resources, from our digital platform and EconLearn hub to blended learning academies. |
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London, SE1 7ND, UK
+44 20 7970 4322 | | Econsultancy New York
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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