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What is the benefit consumers garner from formulations made from a vertical and transparent supply chain designed from the ground up?
Using formulations from a vertical and transparent supply chain is a significant investment for supplement brands. But it can provide plenty of worthwhile benefits for not only the company, but consumers as well.
From ensuring active ingredients are harvested at exactly the right time for maximum efficacy to sustainable agricultural practices for healthier soil and thus, more effective products, a fully vertical and transparent supply chain formulation gives brands peace of mind and the knowledge that they are committed to quality in their products.
In this episode of Inside the Bottle's video series, One Big Question, New Hope Network's Content Strategist Nancy Coulter-Parker talks with Natural Factors Director of Product Innovation Yolanda Fenton about the benefits of a formulations using a vertical supply chain and how this approach breeds trust and loyalty. |
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