Once the new year arrives, media buyers & planners (along with Democratic and Republican campaign strategists) will convene in DC for a deep-dive into the mid-term elections, and dissect the advertising strategies most likely to help win control of congress in 2018.
Any professional who buys or sells political advertising needs to schedule this event on his/her calendar. Novel, advanced marketing is always the key to victory in national elections. 2018 will be no different, and the future of the country is at stake.
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