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What It’s Like to Buy Snap Inc.'s $140 Spectacles in New York Be prepared for long lines By Lauren Johnson Getting your hands on a pair of Snap Inc.'s Spectacles is the equivalent of striking gold for early tech adopters, but you better be prepared to work for them—even the president of Snapchat's ad agency ...
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A Bit Too Much Family at the Holidays? HotelTonight Has a Wicked Solution for That 'Visit, don't stay,' say funny new ads By T.L. Stanley Not to be uncaring or anything, but family time should have its limits. Contrary to popular belief—and lots of heart-tugging holiday advertising flooding the market lately—there really is such a thing as ...
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What Marketers Can Learn From America’s Election Shock Data is great, but it doesn't explain emotion By Liz Ross If my Facebook newsfeed is any indication, the world of advertising is currently filled with hand-wringing, astonishment and in some cases, all-out despair. There are tears and complete shock that we seem to have ...
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This Major Ad-Tech Player Just Banned Breitbart for Hate Speech Will others follow AppNexus' lead? By Marty Swant While Google and Facebook are focusing on cutting off ads to websites peddling fake news, one major ad-tech company is focusing on a different problem—hate speech.
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Universal Partners With Wattpad to Take the Guesswork Out of TV Content Development Storytelling platform provides cultural insights and data By Sami Main With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable Productions ...
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This Democratic Super PAC's App Identifies Which Brands Anti-Trump Shoppers Should Boycott It tracks business connections of the president-elect By Marty Swant Just in time for Black Friday, a Democratic app aims to help shoppers that aren't fans of America's future magnate-in-chief track all the businesses he has dealings with.
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Infographic: 4 Predictions From Google About Black Friday Shopping This Year The trends search data is picking up By Marty Swant While U.S. retailers are getting ready for the holiday shopping season to begin in earnest, shoppers are already turning to Google to research the latest trends and deals.
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