What journalists really want, a greenwashing scandal, and the start of Pride month

DAILY SCOOP

SCOTUS blocks Texas social media law, Deutsch Bank’s greenwashing scandal and getting employees into the metaverse

Also: Star Wars franchise defends Moses Ingram against racist fan attacks.

DIVERSITY AND INCLUSION

Let your LGBTQ+ employees come out on their own terms

Overzealous promotion of your LGBTQ+ team members for Pride month might not be welcome if you don’t have their consent.

MEDIA RELATIONS

This is what journalists really want from PR pros, according to Cision survey

Here’s a rundown of what journalists say they do and don’t expect from PR pros.

STORYTELLING

3 best practices for helping leaders be better storytellers

From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.

DAILY SCOOP

Delta’s snippy customer service response, Taco Bell does drag brunch and a trust gap between tech hardware and social media companies

Also: We’d like to encourage you to capitalize on a TikTok trend involving “Top Gun: Maverick” and a shirtless Miles Teller.

WRITING & EDITING

4 tips for editing your own writing

Train your brain to give your own work a solid edit.

RAGAN AWARDS

Ragan and Institute for Public Relations partner for new student research award

LEADERSHIP COMMUNICATIONS

Tap into the power of your leadership communications

A free white paper from Ragan Consulting Group will help your leaders give direction with confidence and clarity.

PR INDUSTRY

How to conquer nerves for public speaking

Here’s the PR pro’s guide to settling into important opportunities to share your message with a crowd.

WINNING CAMPAIGNS

ESPN brings kids together for #oneteam Challenge during pandemic

The program drew more than 35,000 young people who shared songs, made masks, wrote notes to essential workers and more, winning ESPN first place in the ‘Campaigns: Community Relations Campaign’ category of Ragan’s 2021 Media Relations Awards.

THE WORKPLACE

5 components to a successful PR mentorship program

Consider these tips for building your bench of comms talent.

DAILY SCOOP

Twitter responds to $150M FTC settlement, Congress grills Abbott exec on baby formula plant conditions and what journalists want from your pitches

Also: Texas NFL teams issue statements about the Uvalde mass shooting.

THE WORKPLACE

This is why you’re always busy — and how to address it

If we ever hope to beat back busyness once and for all, we must acknowledge what’s actually behind it.

PR VOICES

How future PR pros are weighing careers amid the ‘Great Resignation’

Even young pros who haven’t started their careers are taking in the massive workplace changes that have disrupted the working world.