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Best Practices in Sales & Marketing
What makes you relevant online today Not long ago, Facebook was the digital medium du jour. While it's still an important channel to reach certain demographics, you can leverage your online presence in so many other exciting ways. Here's what works best right now. Full Story: REALTOR® Magazine (5/29)
How the social media landscape is changing Before 2027, 25% of businesses will use chatbots as their main channels for customer service, HubSpot predicts. A pair of surveys from the company reveal social media trends among companies and consumers, including the growth of microinfluencers and integrated shopping. Full Story: HubSpot (5/29)
How to discern between creators and influencers To fully leverage the "creator economy," social media marketers need to understand the nuances between influencers who develop content "at the behest of money" and creators who generally publish content regularly to build a following, but also look to monetize their efforts, writes Cory Treffiletti of FIS. Treffiletti offers tips to help marketers discern between creators and influencers. Full Story: MediaPost Communications (free registration) (5/24)
Beyonce and Jay-Z are the reported buyers for the most expensive home ever sold in California, a $200 million property by architect Tadao Ando. Full Story: Homes & Gardens (5/26)
Technology & Innovations
Startup offers AR-powered Hologram Concierge Tech startup Immertia is offering custom brand augmented reality experiences on packaging via its Hologram Concierge. Consumers scan items with their smartphones and unlock the 3D concierge who emerges to provide brand and product details along with floating clickable links and other content. Full Story: TWICE (5/26)
Fair & Equitable Housing
Lack of options leaves poor living in contaminated areas The working class in West Oakland, Calif., is dealing with the legacy of the area's segregation and industrial past, living in an area with groundwater contamination. Advocates say that climate justice should be a form of reparations, as racism has kept many from being able to buy homes beyond contaminated areas. Full Story: National Public Radio (5/30)
Legislation & Regulation
Biden, McCarthy look to move debt deal through Congress After forming a deal to break the debt ceiling impasse, President Joe Biden and House Speaker Kevin McCarthy, R-Calif., must ensure the bill has enough support to make it through Congress before a June 5 deadline. The Fiscal Responsibility Act calls for suspending the debt limit for two years in exchange for concessions, including clawing back some IRS funding in the Inflation Reduction Act and accelerating environmental reviews and infrastructure permitting, but offers little in the way of transmission infrastructure. Full Story: The Associated Press (5/29),The Wall Street Journal (5/29),The New York Times (5/30),Bloomberg (5/29)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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