It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year making it clear that the use of brands’ intellectual property (IP) to create entertainment was certainly a major trend throughout 2023.
| It wasn’t just Barbie. Movies about or inspired by brands like Nike, Nintendo’s Super Mario Brothers, Flamin’ Hot Cheetos, Beanie Babies, Tetris, Blackberry and more rolled out this year, making it clear that the use of brands’ intellectual property to create entertainment was certainly a major trend throughout 2023. Additional coverage: Media execs share their top takeaways from 2023 in this Digiday+ Media Briefing. Generative AI is expected to impact the advertising industry in many ways next year, from content development to enterprise and client tools. In this week’s Digiday+ Research Briefing, we examine how marketers are creatively using AI in ad campaigns, how YouTube has postponed its co-viewing measurement plans, and how brands are finding TikTok extremely valuable for driving revenues and branding. Other things to know about The Digiday Content Marketing Awards recognize the companies using content to modernize media and marketing with new categories including Best Use of Instagram, Best Use of Live Video, Best Personalization Strategy and more. Submit by January 19 to save on entries. The intimate nature of podcasts has 60% of U.S. listeners reporting a deep connection with their favorite podcasters — producing a space ripe for advertisers looking to connect with consumers. Sponsored by Spotify. Programmatic technology might be traditionally thought of as tied to digital marketing strategies, but as marketers increasingly need options that don’t rely on online identifiers, tactics such as programmatic direct mail are emerging. Sponsored by PebblePost. | | |
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