What PR pros should know about influencer fraud

What PR pros should know about influencer fraudInfluencer marketing has emerged as an exciting tool for communicators looking to tap devoted audiences online—but a lack of regulation threatens to bring down the whole arrangement. So how did the problem get so bad? Here's what PR pros should know.

MARKETING Influencer fraud’s $1.3B price tag—and how marketers can respond Influencer marketing has emerged as an exciting tool for communicators looking to tap devoted audiences online—but a lack of regulation threatens to bring down the whole arrangement. So how did the problem get so bad? Here's what PR pros should know. CONTINUE READING...     Follow us:

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