The Atlanta-based team leader works with many clients who had never imagined that owning a home could be within their reach. Guiding them, as seen in “First-Time Buyer,” the National Association of REALTORS®’ new web series, and her team of five are her great joys. The show, produced by Happy Street Entertainment for NAR, is putting the “real” back in real estate. The eight 15-minute episodes provide a more genuine portrayal of the business than other reality TV shows—and reinforce the value REALTORS® bring to the transaction.

In an era of a pandemic, preventing the spread of bad germs is high on most people’s lists. The mudroom is gaining prominence as a spot to sanitize before heading further inside.

State and local organizations must learn how to communicate their value to new generations of members who instinctively question everything.

The emergence of super-fast wireless speeds will potentially widen buyers’ home searches and accelerate growth in real estate technology.

Defining yourself with authenticity will help you build relevant content and attract a loyal audience.

Buyers who are able to limit concessions are more likely to win the day.