New research on the marketing measurement gap
| Hi John,
Despite measurement challenges, AI adoption in marketing is accelerating rapidly. While nearly 7 out of 10 marketing leaders expect to expand their AI-powered efforts within a year, more than a quarter lack clear metrics.
Discover how AI and other tools and technology are helping marketers gather and use data in our research report, “How Marketing Leaders Can Find Value and Opportunity in Data,” available now.
AVAILABLE NOW
Sincerely,
Peter Allen Clark
Senior Analyst and Editor, Media Content
EMARKETER
Created in partnership with Acoustic. |
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