2020 transformed the industries Adweek covers like no year has ever before. In the first issue of Adweek in 2021, our editors sought to answer the burning questions about the year ahead. To read about each industry, click the bolded headlines below.
After a Year of Turmoil, the Future of Agencies May Well Be Bright
As we charge into 2021, there isn’t a sense of what one would call “calm,” but agencies have a better handle on where they need to go after the events of 2020.
What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything
As the ad industry looks ahead to a post-pandemic future, the question is not whether anything has changed. The question is if everything has changed.
From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
As 2020 began, the television industry was focused on launching new streaming services to keep pace with Netflix while simultaneously trying to stop audiences from abandoning linear TV. A year later, everything has been transformed as a result of Covid-19. And yet, at the same time, nothing has really changed.
Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021
Brands headed into 2020 with a focus on the consumer. The events of 2020 didn’t change brands' priorities but, rather, made them more paramount.
Ad Tech Is Primed for Its Own Roaring ’20s
Battles between some of Silicon Valley’s household names, including Apple and Google, will dictate the fate of countless ad-tech companies whose data practices are increasingly the subject of government scrutiny across the globe.
‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths
After a turbulent year, how publishers will remain agile, especially since they are wrestling with the same predicament they’ve had since last March, namely how to forecast in an era of uncertainty.
