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| | | Hi John, Google gave advanced warning that it plans to retire Google Ad IDs in February 2024, but our senior analyst Evelyn Mitchell doesn’t believe marketers are ready for the impact this will have on them. There’s still time to catch up. Download a complimentary copy of the “eMarketer Lookbook: Connected Devices in 2023” to learn what our analysts anticipate for the second half of the year for mobile measurement, as well as shoppable opportunities in connected TV (CTV) and visual search, and Apple’s rumored advertising ramp-up. Receive your copy. This eMarketer Lookbook is made possible by InMobi. Sincerely, eMarketer Editors | | P.S. Please forward this email to colleagues who are interested in connected device trends. Thank you! |
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