Econsultancy Pulse
Wednesday 10 October 2018 | View in browser
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Top story
What’s next for mobile advertising?
In 2018, the global mobile internet population stands at some 3.7 billion unique users, and users spend a reported 69% of their media time on mobile devices. The statistics have never been clearer about why advertisers need to be present on mobile. But far too many advertisers still view mobile as an “add-on”.
Google+ is dead (for real this time)
The four Cs of conversational interface CX
Hotels: How data & tech are changing the customer insights role
lastminute.com’s CCO on bringing programmatic in house
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Training
Fast Track Digital Marketing
London, 16-17 October 2018
Masterclass: Advanced CRM Strategies (3 days)
London, 16-18 October 2018
Masterclass: Advanced Analytics (3 days)
London, 17-19 October 2018
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Changing tools and service providers are a challenge that can distract a marketing team from its priorities of building brands and delivering growth, but few changes are more wrenching than a wholesale “replatforming” of an organisation’s websites and other digital content solutions at the heart of most marketing technology stacks.

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