From concept to consumer-ready products, the path to scale next-gen materials has many steps. One of the most critical ingredients in making this shift from invention and R&D to retail is commitment from implementation partners. Modern Meadow, TômTex and von Holzhausen have all surpassed the startup stage, with materials featured in products ranging from fashion brands Everlane and Collina Strada to technology giant Apple. This panel will bring executives from these firms together to discuss their journeys and strategies, why language matters when talking about materials, how financial and other costs should factor into materials’ market positioning and which value propositions help convince brands to adopt new innovations (hint: sustainability doesn’t always sell).
