The early days date back to 2010, when the first clean beauty retailers started their journey, influenced by the detox trend. Fast forward a few years, the major rise of so-called clean beauty was triggered in 2018 by a study of the Fashion Institute of Technology about transparency in the beauty industry. At that time, the first big brands in the USA started to create their own definitions for what they considered clean cosmetics solutions. Since then, these initial developments have become a mega trend and can no longer be ignored.
INGREDIENTS
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Regardless of the skin type, there are creams, lotions and exfoliants for a wide variety of needs. We present a range of formulations and ingredient providers that offer a comprehensive overview of the latest innovations in the market.
Powered by an incredible consumer demand, the term “clean” is conquering the global beauty industry at an astonishing pace. Dagmar Chlosta knows why clean cosmetics is so popular and where the origins were. The early days date back to 2010, when the first clean beauty retailers started their journey, influenced by the detox trend.
Sustainable packaging should be as environmentally friendly as possible and may be made of recycled material. But how sustainable are the supposedly ecological forms of packaging? Malgorzata Chomiuk takes a critical look at a few raw materials and their recyclability.
