Agency holding companies spent big last quarter, bringing the future of such technologies into question.
| Agency holding companies spent big last quarter, bringing the future of such technologies into question. Additional coverage: Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash. Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared. President Donald Trump's tariffs are having after effects on the marketing and ad industry. The Digiday Podcast breaks down what's happening. LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV. Earnings season has returned and with it a familiar exercise in managing uncertainty for advertising and media CEOs. From sister site, Glossy: Boy Smells debuted a rebrand. TikTok had a lot to say about it. Other things to know about We're only a few weeks away from the Digiday Programmatic Marketing Summit, taking place May 5-7 in Palm Springs. Don't miss out on this opportunity to build new connections with programmatic leaders at Mindgruve, OMD and more. Secure your seat now — only 9 spots remain. Facing disruption from AI and social media shifts, publishers are adopting community-building tactics to increase retention and gather actionable data. Sponsored by Viafoura. Hyper-local, multi-touch and performance-driven advertising strategies are redefining personalized consumer engagement and driving measurable results for major global brands. Sponsored by Perion. | | |
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