Feb 17, 2025

What’s the reality of your martech stack?

Does your team spend more time wrestling with problems like integration issues and data cleanup than leveraging promised insights?

Gene De Libero is talking about the truth of your martech stack and how you can make it work better for you in 2025 in his latest piece for MarTech.

Among the topics Gene touches on are the martech stack itself and whether it’s helping your team deliver, and the reactions of corporate leadership and finance to martech spend and marketing results.

And, wouldn’t you know it, both of those topics will be addressed in keynotes at the upcoming MarTech Conference.

In the day one keynote we’re looking at the results of the 2025 State of Your Stack Survey. On day two, we’re talking about the upcoming revolution in GTM. Get your free pass to this virtual event.

Mike Pastore
Editorial Director

Marketing technology

What else we're reading

Good reads and conversations to help good marketers get better.

How to kill ambiguous copywriting with 2 questions
Does LinkedIn not like you anymore?
Meta Signals Gateway – A CDP or Just a Pipeline Manager?
What made you want to work in marketing?
Who are the best brand CMOs in B2B tech? LinkedIn weighs in.
Explaining the CDP market through the lens of “Star Wars: A New Hope”

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.
Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

“Training people to use tools solves the wrong problem. Your marketing team must understand how to drive business outcomes, not just operate software. That expensive personalization engine runs on strategy and creativity, not just algorithms and data. Yet most marketing teams structure themselves around tools instead of outcomes.” – Gene De Libero in The truth about martech in 2025 and how to make it work for you.
“…brands appearing in AI-powered searches are gaining a massive edge. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday. This trend isn’t limited to just consumer brands. B2B marketers are also seeing AI-driven decision making acceleration supported by multiple reports. .” – Océane Li in How ChatGPT search reshapes the B2B buyer’s journey