Hi John,

Social media is a hot topic at this week’s Cannes Lions International Festival of Creativity. Once merely a networking tool it’s now a driving force for ecommerce nearly three-quarters of Gen Zers discovering new brands on social channels cite TikTok as their platform of choice

Our latest lookbook, “Trending on the Riviera: What's shaping marketing and advertising in 2024,”  explores the newest trends in digital advertising, including the AI explosion, shifts in retail media, and more. Don’t miss these insights to position your brand for success in the second half of 2024, and beyond.

This lookbook is made possible by Roundel.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in social media, AI, and retail media. Thank you!