Plus, 3 keys for email marketing in 2024
| Successful branding requires self-awareness. What are the quirks, beliefs and values that define your brand and the people driving its success? What are your fears for the brand? Today, contributor Jay Mandel offers three steps to authentic branding. Too often, fear compels marketers to make short-term decisions that pull the brand away from core values. A healthy dose of soul-searching ensures that the team remains connected to these values and builds a sense of authenticity and trust with its customers for the long term. Also today, three keys for email marketing to keep in mind for the busy year ahead. And don’t forget to check out our weekly round-up of AI-powered martech. Chris Wood
Editor | | |
|
| Marketing management | | | Learn how focusing on identity, intention, and implementation creates brands and careers fueled by purpose, not just promotions. | | |
|
| Email marketing | | | Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. | | |
|
| Marketing artificial intelligence (AI) | | | Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company's brands. | | |
|
| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
|
| Customer data platform (CDP) | | | Enterprise CDP ActionIQ has plans to layer AI-driven solutions across its platform. | | |
|
| Spotlight interviews | | | Like many in B2B marketing, Ruth Stevens didn’t intend to make it her career, but she found it fascinating once she got there. | | |
|
| MarTech webinar | | | Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. | | |
|
| Email marketing | | | Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. | | |
|
| Live email marketing training | | | Make 2024 the year you execute exceptional email marketing campaigns that captivate readers and drive conversions. Join Ryan Phelan and Kath Pay for a brand-new SMX Master Class, online February 28-29. Best rates expire this Saturday, Jan. 27. Book now and save! Secure your spot | | |
|
|
|
