What safety looks like in the commercial space | How can you impact diversity? Expand your customer base | The gift of gab isn't enough for strong sales
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What safety looks like in the commercial space Safety in the real estate profession is often framed around the perspective of residential agents. But commercial agents, who deal with different kinds of clients, properties and transactions, also need to think about their well-being in the field. Listen to "Drive With NAR" to hear two commercial pros discuss the precautions they take. Full Story: REALTOR® Magazine (9/16)
Best Practices in Sales & Marketing
How can you impact diversity? Expand your customer base Rose Kemp, the Orlando Regional REALTOR® Association's first Hispanic president, discusses how the real estate industry can better serve the growing market for Hispanic home buyers and other consumer segments. Full Story: REALTOR® Magazine (9/19)
The gift of gab isn't enough for strong sales The gift of gab is not enough to master selling, Colleen Francis advises, adding that learning to ask questions and listen to answers is more important. The best salespeople are "not afraid to ask for an additional meeting because they need to gather more information, and they're not afraid to ask for the sale," Francis writes. Full Story: Engage Selling (9/16)
Treat recruiting like sales prospecting to find talent To address the challenge of filling open sales talent positions, sales managers should treat recruiting like sales prospecting, Kelly George argues. Prospecting involves building a talent pipeline, using validated talent assessment and maintaining regular engagement with potential candidates, while data-driven insights and employee referrals are also effective. Full Story: The Center for Sales Strategy (9/19)
TikTok, YouTube give Reddit content new life A rising number of videos on TikTok and YouTube, and posts on X and Instagram, feature readings of or reactions to Reddit content. While this draws attention the platform, traffic may not rise proportionately because most reuse doesn't involve direct links. Full Story: Fast Company (tiered subscription model) (9/19)
Wall Street firms look to fill gap in CRE debt financing Fortress Investment Group, Goldman Sachs, and Principal Financial Group are looking to set up REITs to finance commercial real estate loans, targeting individual investors for these vehicles. This move comes as banks have been reducing their CRE lending, creating a gap in the market that these companies aim to fill. The Mortgage Bankers Association projects that commercial and multifamily mortgage borrowing and lending will reach $539 billion by the end of the year. Full Story: Bloomberg (9/18)
Technology & Innovations
Home tech contributes to independence for quadruple amputee Cindy Mullins, a quadruple amputee, was welcomed into her new, fully accessible smart home, designed to cater to her specific needs. The home features advanced technologies, such as a voice-activated bathroom and customized kitchen, offering accessibility while avoiding the clinical look typically associated with adaptive spaces. Full Story: WTVQ-TV (Lexington, Ky.) (9/19)
The Federal Reserve's half-point interest-rate cut, reducing the target to 4.75% to 5% from 5.25% to 5.5%, marks a significant move toward normalizing rates amid stable economic conditions. The action comes after higher-than-target core inflation and robust employment and is seen as a critical step in improving the chances of a sustainable economic environment without a recession or an escalation in inflation. Full Story: Reuters (9/19),The Wall Street Journal (9/18)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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