What Shein ’s misstep means for influencer marketing

Also: How is Gen Z watching TV? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ With Shein influencers under fire, influencer agency executives talk industry ripple effects.

June 30, 2023

What Shein's misstep means for the influencer marketing industry The fast-fashion giant's recent controversy involving influencers could reshape how brands work with creators — for better or worse. Additional coverage: During this year's VidCon event, Digiday interviewed more than two dozen Gen Z attendees about their video and TV-watching habits. Compared to traditional key performance indicators, such as viewability or clicks, researchers say creative quality of ads can show how content is affecting end viewers. To capture the fun of Nascar’s Chicago Street Race, the brand struck a new partnership with TikTok — and is building an on-site studio to create content in real-time. Our most-read story this week: Why The Trade Desk CEO Jeff Green thinks "it’s a strategic mistake for Google to get rid of cookies in Q1 2024." Other things to know about Time is running out to attend this year's Digiday Publisher Golf Outing on July 13 just outside of NYC. Secure your pass today to network with leaders from the Washington Post, NASDAQ, PGA Tour and many more. Marketers are changing their standards of what qualifies as authentic attention to better determine how ads impact the bottom line. Sponsored by KERV. Advertising experts recommend integrated approaches from a post-omnichannel perspective, which helps advertisers prioritize channels, platforms and devices based on audience affinity. Sponsored by Infillion. Top Stories Ivy Liu The Creator Economy What Shein's misstep means for the influencer marketing industry With Shein influencers under fire, influencer agency executives talk industry ripple effects. howdy! The Creator Economy Gen Z viewers aren’t watching TV, but their video-watching habits are very TV-like During this year’s VidCon, Digiday interviewed more than two dozen attendees about their video and TV-watching habits. Sponsored by Activision Blizzard Defining premium experiences is essential for advertisers and gamers A game’s quality matters dramatically to the 3 billion players consuming them, so it’s no wonder gamers find subpar experiences frustrating. However, they welcome in-game advertising experiences that feel connected to their gaming experience. Advertisement howdy! Future of Measurement How animated creative ad formats could yield stronger attention, recall metrics Compared to traditional key performance indicators, such as viewability or clicks, researchers say creative quality of ads can show how content is affecting end viewers. Sponsored by Best Buy Ads How brands are using hybrid retail media activations to engage consumers According to a recent study, in-store retail media offers access to audiences an average of 70% larger than digital audiences. howdy! Beyond Ads Inside Nascar's content and influencer strategy with TikTok highlighting local businesses Nascar’s Chicago Street Race — a race along downtown — is set to take place this weekend. To capture the fun, the racing brand struck a new partnership with TikTok — and is building an on-site studio to create content in real-time. Advertisement Sponsored by AdDaptive Intelligence Contextual audience segmentation is helping advertisers enhance creative Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys. howdy! Generative AI Programmatic ads pose new brand risks amid the generative AI boom Researchers say programmatic ads are finding their way on AI-generated websites and other low-quality content. howdy! Marketing on Platforms Transparency woes mount, just as Google's antitrust pressures start to intensify Study alleges YouTube advertisers were misled over ad placement, prompting renewed outcry. All Latest Stories

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