| Good morning, Marketer, and what gaps can you fill quickly? In Ryan Phelan’s outlook on how to approach the new year, he cautions marketers not to over-promise. (Over-promising leads to, or implies, under-delivering.) Yes, map out some of the foundational elements in your marketing strategy, like customer acquisition. But also identify quick gaps you can fill and deliver on for quick wins. For me, on the reporting side, I’m looking to hit quickly on what marketers have planned for the upcoming Super Bowl. Long ago, the Super Bowl grew bigger than just the ads (or the game), and now so many marketers have a gameplan on how to leverage digital channels to connect with their audience around the big game. What ways are you connecting with fans? Drop me an email at cwood@thirddoormedia.com. Chris Wood,
Editor | 