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Econsultancy
2024 AI
What the 2024 trends decks say about AI

Here are some of the statements about AI in marketing that stood out in the 2024 trends presentations we’ve been reading from agencies, consultancies and experts.
 
Fragmentation: The big challenge for retail media in 2024

The space is increasingly crowded with competitors and with few unifying standards to join them together.
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Econsultancy's Digital Marketing and Ecommerce Trends 2024

January 24th, 2023 | 3pm GMT, 10am EST

Our analysts take a tour of the big trends set to impact 2024.
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Featured Reports
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
 
Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
 
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