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What the Proliferation of Fake News on Google and Facebook Means for Advertisers Agency execs weigh in By Marty Swant, Christopher Heine Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for ...
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Report: Snapchat's Parent Company Files for Its Much-Anticipated IPO Snap Inc. going public? By Christopher Heine Snap Inc. has filed confidentially for its initial public offering, per Reuters today. The company, which owns the wildly popular messaging app Snapchat, has been rumored for months to go public.
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This Week's Must-Haves: Kate Spade's New Smart Bangle Is as Smart as It Is Stylish Plus, a pocket-sized kit for tech emergencies By Emma Bazilian This week, the Adweek staff is highlighting Kate Spade's new connected jewelry, a luxe "smart" pen and notebook, minimalist desk accessories and more. Take a look!
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BP's New Gas Pump Engages Customers With Music, a Photo Booth and Trivia 'Miles' has a voice, too By Christopher Heine At a few BP locations starting today, people may actually enjoy filling up their tanks rather than simply tapping their toes in boredom. The petroleum retailer is rolling out an interactive gas pump called ...
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Twitter Users Can Finally Fight Trolls With Tools to Mute Keywords, Phrases and Conversations Latest battle in a war on online abuse By Marty Swant E A Donald Trump supporter shouts at media during a town hall in December in Aiken, South Carolina. GIF: Dianna McDougall; Sources: Getty Images, Shutterstock
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Facebook Users May Soon See Multiple Products Featured in a Single News Feed Ad Retailers are testing the format By Marty Swant Ahead of the holiday season, Facebook is testing a different kind of product ad that lets retailers showcase more than one item within the news feed.
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XAd Is Buying WeatherBug to Enhance Its Ad Targeting and Take Aim at IBM The weather app has 20 million users By Christopher Heine Location data player xAd has purchased WeatherBug, which is consistently one of the most downloaded weather mobile apps, per AppAnnie.
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