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Best Practices in Sales & Marketing
How generative AI can transform your real estate images Every real estate professional understands the value of quality images that highlight existing properties and their features. But what if images could show the possibilities of a property beyond what currently exists?
Checklist for your 2024 goals Setting goals offers the promise of hope, especially in an uncertain economy. But nobody can expect results to materialize simply by wishing. What's needed is a plan, followed by a way to track results for accountability, whether the end game is to expand your sphere of influence, open another office or increase your transaction volume. Full Story: REALTOR® Magazine (2/9)
Spatial marketing, which merges physical and digital environments and lets users interact with the resulting landscapes, is on the rise with devices like the Apple Vision Pro. GoSpooky co-founder Tim van der Wiel highlights the importance of testing, spatial designers and 3D playbooks for the medium and advises brands to put consumer content front and center. Full Story: Ad Age (tiered subscription model) (2/15)
R.I. home attracts $960K offer Lisa Duffy and Leslie LaForest of Residential Properties were the listing agents for this Rhode Island custom-built home that recently sold for $960,000, the largest closing in the area since January 2023. Full Story: Providence Business News (R.I.) (2/14)
Despite a surge in industrial real estate supply, rental rates for U.S. warehouse and distribution space increased 20.6% year over year in 2023 and reached a new high average of $9.72 per square foot, according to real estate firm Colliers. Stephanie Rodriguez, Colliers' national director of industrial services, predicts modest rate increases this year amid cooling demand and a new construction slowdown. Full Story: Modern Distribution Management (tiered subscription model) (2/16),Supply Chain Dive (2/15)
Fair & Equitable Housing
How housing costs drive teacher shortages Mike McShane of EdChoice brings the "Housing Theory of Everything" to bear on the U.S. education system, in which teacher salaries have failed to keep up with rising rents in many cities. "On one level, this is a problem that our education system didn't cause and that our education system can't really solve," he writes. Full Story: Forbes (tiered subscription model) (2/19)
Legislation & Regulation
Fed's Bostic: More evidence needed before rate cuts There's not enough evidence to support that inflation is sustainably returning to 2%, said Federal Reserve Bank of Atlanta President Raphael Bostic, adding the Fed was in no rush to cut rates given the resilience of the U.S. economy. "The evidence from data, our surveys, and our outreach says that victory is not clearly in hand, and leaves me not yet comfortable that inflation is inexorably declining to our 2% objective," Bostic said. "I require more confidence before declaring victory in this fight for price stability." Full Story: Bloomberg (2/15)
Big banks post steep fall in loan loss reserves Average loan loss reserves at the biggest U.S. banks have fallen from $1.60 to 90 cents per dollar of commercial real estate debt, filings to the U.S. Federal Deposit Insurance Corporation show. Bad CRE loans overtook loss reserves at six banks over the past year after commercial property debt tripled to around $9.3 billion. Full Story: Financial Times (2/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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