🎛️ What to get the marketer who's impossible to shop for

Good morning, Marketer, what do you get for the marketer who has everything?

Have you finished your holiday shopping yet? Have you even started it? (Writer whistles nervously.) Well, we’re here to help with part of it. Shama Hyder’s got a list of gifts marketers actually want — and you better believe she’s checked it twice. There’s something for everyone, including the workaholic, the WFH-er and even the trade show junkie.

On an unrelated note, some of you may have had trouble with the Salary and Career survey link in yesterday’s newsletter, here it is again. Also, if you haven’t had a chance to do so, please take the survey — it’s brief and painless and would help us a lot.

Constantine von Hoffman,
Managing Editor

Marketing management

From tech tools to personalized presents: Holiday gifts marketers actually want

This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life.

Data

The power of customer data across the journey: Acquisition

Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust.

Virtual and augmented reality

AR-powered gift cards for the holidays and beyond

Cardii is a start-up using AR and AI to reimagine gift cards for B2B and inhouse engagement.

Performance marketing

Advertising performance in the context of conversation

The unique advantage of targeting your audience through authentic discussions.

MarTech webinar

Own you data, own your marketing ROI

Other brands can copy your style, tone and strategy — but they can’t copy your data. See how to flow every customer event in real time and enrich that data — all in one place for easy access and intelligent activation.

Marketing artificial intelligence (AI)

This week in AI-powered martech releases: Dec. 7

Will 2024 be the year we start to see the drawbacks of AI? For marketers that could mean a lot of very convincing forged content.

Ecommerce

Marketers need to be ‘always-on’ for holiday shopping

Research from Gartner suggests consumers will not confine holiday shopping to the holiday season.

Email marketing

Write emails that convert

Learn the 4 biggest copywriting and design dos and don’ts to consider before you hit send.

Customer experience

No matter the time of year, there’s a holiday you should be planning a campaign for

Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns.

Your voice matters

How does your martech salary stack up?

Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech.org. Contribute your insights now!

Take the survey

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