Why media buyers are often absent from discussions that set programmatic standards, How Reebok used influencer reviews to break into the competitive running category, Cannes Briefing: The battle of the ad tech yachts, My Email Subject
| Google is expected to face fines of over EUR1 billion ($1.1 billion) over allegedly abusing its market share in search. Here's what you need to know about the case. Media agencies are often absent from discussions to set programmatic standards around transparency and measurement. One explanation: a lack of technical knowledge on the agency side. The Floatride Run has become Reebok's highest rated and No. 4 best-selling sneaker on its website despite being one of its most expensive styles. Reebok has a network of 1,200 running experts to thank for this. Cannes Daily Briefing: Take a tour of the ad tech flotilla at the Cannes Lions, and find out what else you should know for Day 2 of the festival. On the topic of Cannes, navigating the festival can be difficult, so we put together a survival guide that features tips on everything from conversation starters to hidden gems. There are new job opportunities with companies like Gap, Old Navy, Taboola and more on Digiday Careers this week. Check them out. Ad networks range from great to shady and the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15 percent. Get the guide. Sponsored by Tune. |
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| Lucinda Southern There have been ongoing rumblings about Google breaching competition regulations in Europe. Here's a rundown on the latest developments. |
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| Yuyu Chen Major media shops are members of trade associations like the IAB and the IAB Tech Lab, but few are involved in industry discussions that hash out standards. |
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| Sponsored Content AdColony People are always looking at mobile ads, but that doesn't mean they're seeing them. Without the widespread ability to track eyeballs advertisers are looking to add in interactive elements to their campaigns to make sure mobile advertising is actually capturing people's attention. Sponsored content by AdColony |
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| Yuyu Chen Reebok approached influencer marketing by letting influencers try out its new Floatride Run shoes and write reviews before the product launch. |
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| Brian Morrissey "I’m not a fan of the concept, but sales wanted to do it." |
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| Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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| Sponsored Content Grapeshot Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot. |
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