Laden...
DAILY SCOOP
Whistleblower accuses Twitter of negligence, T-Pain auditions for Peloton and more
Plus: The woman behind the “girl explaining” meme explains the meme.
BRAND JOURNALISM
What comms pros should know about Google’s new search update
Make sure you’re writing for people.
EXECUTIVE COMMUNICATION
Layoff communications: The good, the bad and the ugly
It’s one of the hardest things to communicate. Here’s how to do it in a compassionate way.
PR
High, low, weirdo: How to evaluate your year so far
Try these exercises with your team to look back at the year so far -- and forward for a strong finish.
EXTERNAL COMMUNICATIONS
Share your views on corporate character — and learn what your peers think
Ragan and Peppercomm survey will illuminate the effects of brands taking stands.
MARKETING
How to drive brand loyalty through community-based marketing
Start in your customers' backyard. Literally.
Slim Jim's commenting strategy, a ban for a misogynistic influencer and Google's local news partnership
Plus: LGBTQ+ listeners are podcast connoisseurs.
DIVERSITY AND INCLUSION
This is how CMOs can contribute to DE&I efforts
DE&I roles are usually in the HR org chart, but that doesn't mean marketing can't play a role.
When a paid byline is worth the investment
When used wisely, it can be a strong part of your thought leadership strategy.
Tony the Tiger comes to Twitch, period trackers aren't secure and more
Plus: Keke Palmer is helping McCormick find a new jingle.
3 ways to handle your comms budget during an economic slowdown
This is not the time to cut budget.
INTERNAL COMMUNICATIONS
How to build a business use case for internal comms software
This guide will help you build your case.
Is a DE&I certification worth it for comms pros?
Why you might want to consider these certifications.
Senate race is a meme war, uptick in women-focused pubs since Roe v. Wade and more
Plus: How health and wellness brands can benefit from TikTok
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