What to look for in a trade promotion partner

Trade spend often costs natural CPG brands a lot more money than they realize, so it pays to manage it with proven solution. But to score immediate ROI, ongoing support, industry intel, and major time and cost savings, manufacturers must partner with the right provider.

In this four-part series, Fred Schroeder, president and CEO of trade promotion software firm Adesso Solutions, outlines the must-have attributes of a trade promotion partner, from deep industry experience to a complete solution to sustained investment in your success.