What to look for when buying AI marketing technology

Hello!

Before buying any type of technology, you need to understand how it is going to help the customer journey. To help with that, here is a buyer’s guide for AI marketing tech.

Technology should always help increase efficiency, and the way you use that tech will determine your success rate for being helpful and relatable to your target audience.

Also, with CCPA set to be enforced on July 1, IDology’s Christina Luttrell shows how your customer outreach plans and policies might need to change under the new regulations.

She writes: Your organization should have a comprehensive privacy policy already in place (and publicly accessible), but under CCPA, you must alert users of their data privacy rights at the point at which you collect their personal information.

AI in Matrch Survey

Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack.

But is the martech community utilizing this tech to it’s fullest potential?

Complete this survey and see how you compare with others in the industry. Your answers will be treated confidentially.