Two weeks ago, Google confirmed that it had once again updated its core algorithm, after experts noticed changes in worldwide Google search indexes. Who were the winners and losers of the update, and what does it mean for SEO?
Does the language of digital transformation need to change? Much like "blockchain" and "AI", "digital transformation" is a term that has become shorthand for newness and innovation. But is it a buzzword that has lost all meaning? Two experts weigh in on whether the language of digital transformation needs to change.
PayByPhone’s UK CEO on the company’s obsession with UX Parking - and the automotive industry as a whole - is in a fascinating moment. Ben Davis spoke to Jonny Combe, UK CEO of cashless parking solution PayByPhone, to find out about the app, problem solving in parking, and the company's obsession with good UX.
How to write better PPC RFPs: 15 questions to ask your agency What makes a good PPC request for proposal (RFP) that will allow you to work out which agencies can really deliver on your project? Wesley Parker highlights some key questions to ask your agency.
Career and Salary Report 2019 Are marketers paid fairly? Which is the best sector to work in? Is flexible working really a top priority for the industry? Has the gender pay gap improved? Are employers satisfying marketers’ needs for professional and personal development? These are just some of the questions that are explored and answered in the annual survey.
Learning from Digital Disruptors Best Practice Guide Digital disruption has become a reality across a broad range of sectors and has led to fierce competition across the board. This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
Personalisation is top of mind for many organisations – 67 percent of marketers are pursuing personalisation today. And although personalisation is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organisations to understand where exactly to start.
To build the best possible email list, you need to attract more subscribers. Trouble is, almost two-thirds of your website visitors leave without completing your lead capture form. So what can you do? Don’t be a conversion killer! Grab our free guide for the best tips and techniques from the experts.
