What we can learn about thanking donors well

Transform donor communications with research-backed thank-you strategies Hi John,
One of the most powerful ways to strengthen ties with donors is often overlooked: how to say “thank you” well.
Over the years, I’ve seen how powerful this simple act of gratitude can be when done right. That’s why I’m so excited to invite you to a 75-minute webinar, The Psychology of Thanking Donors Well, where we’ll dive into new research and show you how you can apply it to your fundraising strategy.
Here’s what you’ll learn: How revamping donor thank-yous can improve retention and inspire increased giving The key steps to creating thank-yous that don’t feel transactional Storytelling techniques that build stronger donor relationships How to tailor messages across communication channels for maximum impact Plus, you’ll also see real-world examples of messages that work and get actionable tips to evaluate and improve your own donor communications.
You’ll leave this session with actionable insights that will make a real difference in your donor communications. It’s a small change that can lead to huge results for your cause — and I’d love for you to be a part of this conversation.
Margie Fleming Glennon
Senior Director, Nonprofit Intelligence
Chronicle of Philanthropy
1255 Twenty-Third St. NW
Washington, DC 20037
Our webinars include live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.
This session qualifies for 1.25 CFRE credits and is produced with support from Blackbaud.
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