What will Google’s multimodal search and MUM mean for SEO? We asked the experts At Google's 2021 Search On event, the search giant shared an early look at the future of multimodal search. Thanks to Google's Multitask Unified Model (MUM) technology, it will soon be possible to combine different modes of search - like images and text - to obtain a more relevant result. We turned to Econsultancy's storied roster of search experts to ask: what do MUM and multimodal search mean for our relationship to search and SEO? How could they change the game for marketers? And what potential opportunities and challenges do they present?
Stats roundup: the impact of Covid-19 on marketing & advertising UK advertisers are set to spend a record £7.9 billion this festive season; Snap Daily Active Users have grown for a fourth consecutive quarter; Netflix subscribers have rebounded in Q3 2021; and more in this week's edition of our regularly-updated stats roundup.
Data-driven Marketing Best Practice Guide A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution.
The Skills Dilemma 2022: How can marketing cross the digital chasm? November 3rd 2021, 3pm GMT | 11am EST An existing digital skills gap has been exacerbated by rapid digitisation post-Covid. Join our next briefing as we ask a panel of senior marketers and digital professionals what they see as key skills for 2022 and whether modern job descriptions are asking too much of new hires.
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Join us on 3 November, 3pm GMT | 11am EDT, as we explore the ever-increasing digital skills gap and ask our expert panel of professionals the important questions surrounding digital, marketing and ecommerce competencies.
