🎛️ What will tariffs do to ad spending?

You might think of tariffs as something that will impact physical goods that cross borders, but research by the IAB found a whopping 94% of advertisers think tariffs will lead to cuts in ad spending. They expect traditional media and social media will feel it most.

Also, MarTech contributor Steve Petersen discusses the smart way to handle overlap in your martech stack.

That reminds me, Steve is part of one of the many conversations taking place at the MarTech Conference on March 25 & 26. He’s going to be discussing the relationship between marketing and IT in a session called “Marketers are from Mars, IT people are from Venus.”

One thing you must do to start your week off right is check out the full agenda and grab your free pass to this online event.

Mike Pastore
Editorial Director

B2B marketing

A pair of lead gen providers have disappeared from LinkedIn

If your friends in sales are grumpy today, it’s because their favorite toys are broken.

B2C marketing

94% of advertisers concerned tariffs will lead to cut in ad spending: IAB

Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation.

Marketing technology

The smart way to handle overlaps in your martech stack

Feature bundling and stakeholder preferences contribute to martech overlap. Here's how to analyze and manage it strategically.

MarTech webinar

Managing complex marketing campaigns

This session covers best practices for planning, executing, and measuring campaigns, with an emphasis on collaboration.

Google Analytics 4 (GA4)

How to understand sessions in GA4

GA4 sessions work differently than in Universal Analytics. Learn the key differences and how session tracking affects attribution.

Marketing artificial intelligence (AI)

Salesforce & Microsoft square off with new AI sales agents

While the solutions have a lot in common, Salesforce is getting closer to a "real" AI agent and offers more ways to customize.

MarTech buyer's guide

The essential guide to identity resolution platforms

Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies.

Marketing artificial intelligence (AI)

How to get the AI training you need to succeed

Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!

Free online event

Your next big marketing breakthrough? It’s closer than you think.

Conversations that challenge. Ideas that excite. Strategies that stick. Join the MarTech movement, online March 25-26.

See the agenda

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