It's Out-of-Home Week here at Adweek. Well, not literally, but it certainly feels like it.

Yesterday we hosted a lively virtual event called Elevate: Out-of-Home in partnership with the OAAA trade organization. The panels were packed with fascinating discussions about some of the best integrated campaigns of the past year—and how OOH is expected to continue evolving in 2021.

My colleague Erik Oster compiled some helpful themes from the discussions around how the OOH industry and its usage adapted to the pandemic, so you'll definitely want to check that out if you missed the discussion (or just want to revisit it).

We also learned valuable insights from the three Grand Prix winners in this year's Adweek Out-of-Home Impact Awards: Comedy Central, Klarna and Cummins & Partners. The last of those three is an agency whose creative campaign, Koalas of NYC, helped generated global awareness and donations for the wildlife devastated by Australia's sprawling wildfires.

And if all that wasn't enough, we saw this week Spotify has launched the out-of-home extensions of its annual "Wrapped" campaign detailing the music streaming trends of the year. It's a delightful campaign as always, but this time also has a charitable twist in its marquees on shuttered musical venues.

How do you think the importance of out-of-home and the way it's used will evolve in 2021? Let me know at the email below or at @Griner on Twitter.

David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com

Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world's top brands.