Why buyer groups matter in B2B demand gen and how to target them
| Let’s get phygital! If you aren’t familiar with that word, you should be. It describes brand activations that are simultaneously physical and digital. Editor at Large Kim Davis has an in-depth look at an agency doing fascinating and cutting-edge phygital work. When it comes to B2B demand generation, buyer groups are much more important than individual buyers. Natalie Jackson’s article explains why this is and how to target them. Also, if you have a few minutes, please take the MarTech Replacement Survey. We appreciate your help. Constantine von Hoffman
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| B2B marketing | | | Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. | | |
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