March 12: Learn from Nielsen, TelevisaUnivision, and datafuelX... To view this email as a web page,
click here | | | | | Data-Driven Strategies to Maximize Your ROI
Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and allows sellers to optimize inventory allocation.
Join us on March 12 and gain actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results.
Nielsen will share an update on how data-driven insights enhance advertising effectiveness. DatafuelX and TelevisaUnivision will unveil general findings about the value of Nielsen Panel & Big Data for data-driven linear campaigns and specific findings for TelevisaUnivision.
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