| Good morning, Marketer, and it’s not surprising that in our recent Salary and Career survey, over half of respondents identified as “Marketers.” That’s because the survey defined Marketers in terms of campaign-based duties. Maestros are dialed into technology, and of course it makes sense they would be another sizable group within a marketing team. As technology expands and becomes more accessible to a wider group of “laypeople” across the org, could it empower a greater number of Makers – those creatives who help build experiences? Will technology make data more accessible, and therefore allow more team members to become Modelers – the ones now who are data scientists and analyze and make predictions? Surely roles within the marketing profession will continue to evolve. How marketers view themselves, and what they get passionate about, will fuel the evolution. Chris Wood,
Editor | 