| | | Don't wait, submit your application now!
| | The world's most influential brands go beyond selling products; they build deep emotional connections that keep them relevant in the hearts and minds of consumers.
Here's everything you need to know for the 2025 Brands That Matter Awards:
Super-Early-Rate Deadline: Friday, March 21.
Secure the super-early rate by paying for your payment now and using placeholder content so you can keep working on your entry until the final deadline. Winners will be featured in the 2025 Winter issue of Fast Company and on fastcompany.com. We've added several additional categories, including CMOs of the Year, Brands That Matter Global, Brands That Matter United States, and Family of Brands. | | | | SUPER-EARLY-RATE DEADLINE: MARCH 21 |
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| | | | | | | There are 7 categories brands can apply to. Every applicant must apply to the Brands That Matter category, which will recognize 100+ brands by industry. Apply for any of the additional categories listed below and increase your chances of recognition—multiple honorees will be named per category! | | | | Brands That Matter (Required Category) | | Top brands that showcase audience connection and cultural relevance to drive business success | | | | Heritage Brands | | The iconic legacy brands that stand the test of time. The brands that captivate consumers by celebrating tradition while embracing innovation and have an established authenticity, often over generations |
| | | Family of Brands | | More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own but are a cultural powerhouse as a collective | | | | |
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| | | | | | | Brands That Matter Global | | International brands making an impact in their home markets and beyond | | Brands That Matter United States | | Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement | | | | | | | Years in Business | | Be recognized as a brand that matter within your company's years in business On the Rise: 0-4 Years in Business Established Excellence: 5-14 Years in Business Enduring Impact: 15+ Years in Business | | | | | | | CMOs of the Year | | The marketing executives across global companies, smaller players, international standouts, and more, who inspire and advance the role brands can play in culture |
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| | | | | | SUPER-EARLY-RATE DEADLINE: MARCH 21 | | |
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