Traceability is Key to Increasing Market Access

The market demand for traceability is strong. Experts attest that producers with improved animal ID systems are likely to be at a competitive advantage.

Failed Traceability Caused Chipotle PR Nightmare

After 500+ Chipotle customers fell ill with E. coli and Salmonella, an investigation by the CDC uncovered a critical lapse in the restaurant's traceback system.

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