When's the right time for a rebrand? / Coca-Cola Europacific Partners completes joint acquisition of Coca-Cola Beverages Ph ilippines / Non-alcoholic beer consumers w ant fun, flavour and pints on tap

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News & Analysis for the Beverage Industry

27-Feb-2024

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TOP HEADLINES

When's the right time for a rebrand?

Pepsi, Ocean Spray and NescafÃ© have all debuted new looks so far in 2024. Marketing teams tell us how they know when it's the right time for a refresh.... Read more

Coca-Cola Europacific Partners completes joint acquisition of Coca-Cola Beverages Philippines

Coca-Cola Europacific Partners has, together with Aboitiz Equity Ventures, completed the acquisition of Coca-Cola Beverages Philippines.... Read more

PROMOTIONAL FEATURE: PAID FOR AND CONTENT PROVIDED BY AGUS

Redefining beverage indulgence with jelly coconut cubes

With the indulgence category evolving and expanding, there is a notable shift towards a focus on beverages.... Read more

âThey still want to go out and enjoy themselvesâ: Non-alcoholic beer consumers want fun, flavour and pints on tap

The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun.... Read more

Buddy up: Synbiotic flavoured water from Aussie start-up seeks to address lack of gut health products for toddlers

Tummy Buddies, a start-up from Australia, has created a range of synbiotics flavoured water designed to address what it perceives as a lack of gut health products for toddlers.... Read more

View all news headlines for: Nov Dec Jan

EDITOR'S CHOICE

Interactive packaging: 5 ways to use QR codes for maximum effect

There's a limit how much information you can fit on a beverage bottle or can. QR codes are allowing brands to go far beyond the pack by offering a realm of information - and also a lot of fun - online.... See more

California winery launches aluminum wine bottles: âWeâre answering the call-to-action to rethink glass bottlesâ

Californiaâs Bogle Family Wine Collection has launched its first-of-its-kind 750ml aluminum wine bottles. The winery believes the format can first and foremost offer a more environmentally friendly solution: as well as open up new consumption occasions and reinvigorate the category.... Read more

Madri Excepcional boosts Molson Coorsâ premium push

Molson Coors has big plans for Madri Excepcional: a Spanish-style lager thatâs growing fast in the UK and will now launch in North America. Meanwhile, the company is updating the Blue Moon brand to help it reach its potential; as well as debuting further flavor innovations outside of beer.... Read more

GLOBAL INDUSTRY NEWS

Cadbury celebrates 200th anniversary with new ad campaign and limited-edition chocolate bars

Cadbury is marking its 200th anniversary with a new integrated advertising campaign, âYours for 200 Yearsâ, which includes a television commercial, Birthday,â playing on previous campaigns to demonstrate that there has always been âA Glass and a Half in Everyone.â... Read more

Ashwagandha warning: Australian officials issue safety advisory, highlight risks of unregulated, overseas products

Australian regulators have warned of the risks of purchasing supplements from overseas in its latest safety advisory for products containing Ashwagandha (Withania somnifera).... Read more

NPD Trend Tracker: From NestlÃ© fizzy confectionery to revamped alt cheese

Revamps appear to be all the rage in our latest new product development round-up. Five years on from first launching, Applewood Vegan has renovated its alt cheese recipe; and more than 150 years on, Lyleâs Golden Syrup has undergone a brand refresh. Elsewhere we look at new confectionery from NestlÃ© and a more sustainable â and also functional â water brand. Scroll through the photo gallery for moreâ¦... See more

Researchers strike gold in the search for a healthier potato chip

The discovery of what activates the gene that forces potatoes to convert starch into sugar when theyâre stored in cold storage is a significant leap forward for the savory snacks industry.... Read more

PREVIOUS HEADLINES

Looking ahead: Europeâs soft drinks industry sets out 3 key ambitions for 2024-2029

What's hitting the shelves? New beverage launches - from rum to tequila

Wise Monkey Rum seizing gap in mid-range market amid vigorous expansion activities

Enter the dragon: Asahi Super Dry on the importance of ârelatableâ packaging in Asian markets

PepsiCo builds out an âecosystem of solutions,â doubles down on positive choices

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