When the seller says, 'Please, take my mortgage!'

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When the seller says, 'Please, take my mortgage!' | Study: Home staging can sway budget-conscious buyers | How agents, appraisers can create a winning team

Created for newsletter@newslettercollector.com | Web Version

March 30, 2023

Top News

When the seller says, 'Please, take my mortgage!' An assumable FHA, VA or USDA mortgage adds a nice bow to your marketing package. Here's what you need to know. Full Story: REALTOR® Magazine (3/30)

	Listing Presentation Checklist \| Listing Presentation PDF These Listing Presentation templates make you stand out from the competition. Give your prospects and clients a reason to place a premium on your expertise. Includes real listing presentation templates, scripts, and strategies. Click here to get the templates today: Download Now!

Best Practices in Sales & Marketing

Study: Home staging can sway budget-conscious buyers Move-in-ready appeal is important as cash-strapped consumers look for properties in which they don't have to sink extra money, a new NAR report finds. Full Story: REALTOR® Magazine (3/30)

How agents, appraisers can create a winning team There's a misconception that the two sides shouldn't communicate to avoid potential ethical or legal problems. Two appraisers explain why that's not true. Listen to Drive With NAR. Full Story: REALTOR® Magazine/Drive With NAR (3/6)

Mental magic to help cure sales team's quirks Sales leaders can teach their teams to mentally address any productivity issues through such tactics as mindfulness and viewing large projects as its smaller parts, writes former psychotherapist Cherie Singer, now a strategic solutions ambassador at Heinz Marketing. Singer also offers an example of cognitive reframing to turn a negative thought into a positive one. Full Story: Heinz Marketing (3/29)

How and why you should be engaging Hispanic audiences

(Pexels)

Renee Lavecchia, managing director of VMLY&R Miami, is among ad executives who talk about why marketers should be doing more to engage valuable Hispanic audiences and offer best practice tips. "The brands that embrace it are the ones that will stay relevant," Lavecchia says, noting, "[W]hat really matters is getting this audience's values right and speaking to their mindset where they are." Full Story: SmartBrief/Marketing (3/28)

Real Estate Trends

Some New Yorkers migrating to Florida in search of homes Miami, Tampa and Orlando are a few of the cities seeing the highest net inflow of house hunters, according to a report from real estate brokerage Redfin, with the majority coming from New York. However, Redfin notes that the overall number of potential buyers looking to relocate was down 3.6% in February compared to a year ago. Full Story: Bloomberg (3/28)

Housing inventory rises in many locales Aurora, Colo., North Las Vegas, Nev., and Gilbert, Ariz., are among cities seeing the biggest influx of houses on the market. Mesa, Ariz., and Spokane, Wash., have also seen the number of houses for sale spike amid a national slowdown in homebuying activity. Full Story: Forbes (tiered subscription model) (3/29)

Fair & Equitable Housing

Few housing options available for middle-income seniors Older Americans are finding themselves "trapped in the gap," unable to qualify for federal subsidized housing but without enough income to pay market rates. "There are very few options devoted to middle-income senior housing," said Jennifer Molinsky, who is project director of Housing an Aging Society Program at the Joint Center of Housing Studies at Harvard. Full Story: MarketWatch (tiered subscription model) (3/30)

Legislation & Regulation

$60B of Signature Bank loans set to be sold, sources say Newmark Group has been enlisted by the Federal Deposit Insurance Corp. to sell loans held by Signature Bank that total about $60 billion, according to sources. The sale of these loans—which include many apartment loans and some office loans—could help establish new pricing levels for other regional banks holding commercial real estate debt. Full Story: The Wall Street Journal (3/29)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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