What’s going on here? Novo Nordisk broke things off with Hims & Hers, after the telehealth platform refused to stop selling knockoff versions of its weight-loss drug Wegovy. What does this mean? The split sent Hims stock plummeting 35% on Monday – its steepest one-day drop ever – and Novo’s shares down 5%. Investors clearly think the fighting is mutually destructive. See, when weight-loss injections first came out, the world went bananas for them – so much so that Novo and US rival Eli Lilly couldn’t keep up with demand. So the FDA put the drugs on its shortage list, allowing any old lab to make them. And telehealth platforms sold plenty of the – far cheaper – knockoffs. Now, that shortage is over and the FDA has taken Wegovy’s active ingredient off the list. Only, platforms like Hims are continuing to sell the off-brand meds via a legal loophole. Unhappy about Hims – ahem – eating its lunch, Novo pulled Wegovy from the platform and severed the partnership altogether. Why should I care? For markets: The effects are wearing off. Novo once soared on the promise of Wegovy, even becoming Europe’s most valuable company at times. But the stock’s shine has dimmed, with shares falling 54% over the last year. Not only have Novo’s next-generation obesity drugs not lived up to the hype, but Eli Lilly’s been pulling ahead with sales of its weight-loss drug, Zepbound. So Novo’s now left hunting for partners to help fill in its drug pipeline – not to mention keep its place in the lucrative weight-loss market. Zooming out: Novo knows where it’s wanted. Novo may be clamping down in the US, but it’s opening up elsewhere. The drugmaker just launched Wegovy in India – for a quarter of the price that it charges in the US. The country is one of the world’s fastest-growing obesity markets, after all, with over 100 million people affected. Makes sense that Novo wants to tap into that demand, stat. |