When Will Advertisers Ditch Facebook?

Good morning,

While we're here: thanks for reading this week. The news cycle is long and relentless, but I appreciate you taking time to follow our coverage.

My colleague, Scott Nover, has an interesting piece today that takes a look at how advertisers are approaching retaining their ad spends on Facebook. In light of the platform's decision to keep President Trump's message live on its platforms, boycott groups have taken to their own social media accounts to encourage marketers to take their advertising dollars elsewhere.

It's a lofty goal, which they concede. Facebook made nearly $21 billion on advertising revenue last year alone. But, as one source told Nover: “... we found it a bit hypocritical to be standing with Black lives, using this cause to take a stance publicly, yet also pouring lots of money into advertising on Facebook, which is in a lot of ways complicit."

In other news, Twitter is adding an additional step to make sure those who share articles have actually read them and Tumblr has a new chief revenue officer.

If you have anything to say, let me hear it at sara.jerde@adweek.com. If we don't chat there, enjoy your weekend. I'll see you here on Monday.

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It also debuted ad options for local business as part of its Snap Partner Summit.

Credit, employment and housing providers are prohibited from targeting campaigns based on sensitive categories.

He also boasts significant experience with Twitter, Microsoft.

The social network is testing a prompt on its Android app.